By admin 
Looking at the geography of North America, no wonder there are all kinds of seasons one can
experience. And as notoriously known, sometimes you get to experience all these seasons in a day!
Businesses in N. America are no different. Many of them see all seasons in a day that challenge them rightfully to strategize and pivot, sometimes merely for survival and other times for upping their games.
No wonder businesses are moving ahead of KPIs and focusing more on OKRs, and leaders are moving on becoming mavericks and not the corporate divas. They are becoming vigilant on measures that can save their businesses and their positions. Let’s have a look at some unconventional measures corporations across the globe are taking:
- Creating and sometimes re-creating a brand image true to its vision & mission, and maintaining it consistently using niche best digital and online marketing solutions;
- Inventing unconventional yet sustainable trending marketing tools that provide out-of-the-box solutions;
- Ensuring optimum utilization of attained human capital by securing the human talent and working on their talent transformation for the magic that happens when skills meet its master;
- Forecasting their recruitment needs based on various past and current trends and using best recruitment strategies that help them fill their manpower needs; &
- Reaching out to recruitment & marketing industry experts to fulfil business needs.
In 2022 in Canada, more than $12 billion was spent alone on creative digital marketing solutions.
Considering the fact that the world was recuperating from the Pandemic, this figure wasn’t still
surprising. This was because if some businesses failed and shut down as if never existed, many other flourished and ended up meeting their annual revenue targets within the first 6 months.
The share of digital marketing was 68.3% of the total spent on advertising, leaving the revenue of $14.17 billion from creative digital marketing alone, in the same year. The prediction is that more than $16 billion will be spent by 2025.
No wonder, corporations feel the need for self-reflection in terms of their current standing as well as sustainability. This is why they are changing their gambit to redefine, realign and reinvent their digital marketing needs. Some of these corporations have also realized that building robust marketing team of experts may not get them where they need to go because of the attached challenges of all kinds. Instead, they are looking outside for support from resources that are reliable, competitive, flexible, stay current and bring desired marketing solutions to the table.
True to our mantra, we are here to help you save 70% of your manpower cost and 100% of your headache with a proven record.
The Whales Group isn’t just one of the species, we are the Universe of corporate resourcefulness and enablement. Hence, we’ve got your back!